DO you really understand marketing?
DO you really understand marketing?
This is a 20 minute keynote presentation targeted at CEO/Director and executive management
a whizz tour of 21st century marketing thought
15 May 2009
Comments from attendees
Clive Gott - http://blog.clivegott.com/
Of the two workshops I attended during the day the memorable one for me was “Do you understand marketing” which was delivered by Damon Segal who had been a delegate in my audience just a few weeks earlier. Damon’s twenty minutes was something of an eye-opener for me. I have never been very good at marketing myself, partly because I’m not too sure what I am doing and partly because I am lazy which is perpetuated by the fact that 90 percent of my business comes from referral or repeat business. One of the first things that I learned was that there is actually a mathematical equation for marketing...
Elaine Hanzak - http://elainehanzak.blogspot.com/
I then attended a seminar by Damon Segal www.agi.co.uk on marketing. My son Dominic would have been impressed with his use of the Apple Mac for a great visual presentation. He outlined the main aspects of marketing and I was especially pleased to hear him stress that social media is a big way forward - so immediately I sent a Twitter message!