how do you reach 1 in 4 people on this planet with half a trillion pounds to spend?

How to manage your marketing in a downturn economy

Mon, 19 Jan 2009 23:16:48 +0000

Why should we keep marketing if no one is buying anything? Because even the best brands must carrying on catching the public's eye. Allow me to explain...

You're likely to be sitting in one of three camps.

Camp one: you have a fantastic brand and feel you can make sweeping marketing cutbacks as the brand is strong enough to sell itself even through the downturn.

Camp two: you are a midsize company and are concerned that if you don't make cutbacks, or find a marketing solution that works, your business is going to suffer.

Camp three: you have a small business and have no choice but to find ways to save money and marketing seems like the simplest place to start.

All three ways of thinking are wrong. If marketing budgets are cut all that really happens is this money is reallocated elsewhere. It then becomes a huge challenge to try to get your budgets increased again later.

Even big brands require marketing through a downturn. It's a basic marketing principle, if people are not told that your service or your product are there, the chances are they will be told about someone else's. Then you will lose market share and that's the worst thing to lose right now.

In this presentation Damon explains how digital marketing is the most cost effective marketing strategy and why it is far easier to measure your return on investment. In this unfortunate economy this is the time to grab market share and in this presentation Damon gives examples of methods that can help maximise every £1 you spend on marketing.

20 MIN, 90 MIN

Social Media Optimisation - Facebook your fears and tweet your self

Mon, 19 Jan 2009 23:09:23 +0000

Also known as SMO is the latest way in which to promote you or your business. It takes into account social media communities, bookmarking, news, blogging and more.

You will learn about monitoring tools, strategy tools and how to successfully engage your audience through careful planning. We will cover setting key performance indicators and learn to understand the scale and excitement of the social media online sphere.

You will gain an insight into certain platforms marketing tools such as Facebook and Linkedin, as well as how targeted both demographically and geographically this kind of media can be.

Finally you will discover the secret tools used to master this arena with minimum effort. Contact me if you would like to learn more.

Google Adwords - Click, Click, Buy

Mon, 19 Jan 2009 22:51:07 +0000

The first thing to know is that just because you bid the highest price for your Google advert it doesn’t mean you’ll get to the top of the search engine - a position is based on an adverts quality score multiplied by the bid price.

So how do you get the best quality score and what happens when you go beyond the basics?

After working with Google Adwords since it’s inception in 2003, Damon show you how to squeeze the most visits out of your budget. Not only this he can show you how to ensure you reach the right audience and get the best ROI.

Twelve Keys to Search Engine Optimisation

Mon, 19 Jan 2009 22:44:58 +0000

Although there are many ways of driving traffic to a website the most cost effective long term strategy is search engine optimisation. SEO is not an overnight success you can easily expect good SERPS (Search Engine Ranking Positions) to take six to twelve months to achieve. If done properly your presence in the search engines can be a long and happy one.

Damon takes you through the 12 main keys to a successful SEO campaign. With this information you will know if your SEO team are doing all they can to ensure the best visibility in the search engines.

Seven Secrets of Online Success

Mon, 19 Jan 2009 22:41:20 +0000

Is the internet a brilliant tool or a waste of your time? Web wizard Damon Segal reveals the seven secrets of getting the best from the internet for your business and personal lives.

You will discover how to choose your web agency and how to define your requirement for your website.

You will understand the best practices in usability, technology and hosting - giving you the tools to know what should be expected from a company you engage.

You will be able to exploit different methods of making money from the internet and most importantly will be able to make your presence known.

Damon will share more than a decade of experience working with the world’s largest Search Engine Optimisation organisations will lift the veil on the dark art of getting the best out of Google and Yahoo.

You will leave with knowledge that is usually restricted to the industry's top professionals.

Damon will reveal what Google adwords, banner advertising, social media and other common online marketing tactics can do for your business.

Finally, you will learn how to create and maintain a presence on the web using Social Media Optimisation.

Damon Segal's Seven Secrets of Online Success will guarantee that in all your dealings with the internet you will get a valuable return on your money, time and effort.

GETREAL with your Digital Strategy

Mon, 19 Jan 2009 22:27:18 +0000

Digital Strategies

Having your digital strategy clear is the key importance to the success of your online presence. Do you want to be the countries biggest online wine retailer, or the first stop website to what is on in London. Perhaps even the most popular website for information on the performing arts. Any of these would be admirable choices. There are 7 steps to defining and delivering your digital strategy. I call this process GETREAL

GETREAL

Goal Setting
Every Detail
Time Frame
Responsibility
Engagement
Action Plan
Leadership

Damon takes you through this process to ensure you are maximising your internet presence.